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Month: March 2023

Words that Win: Cutting Through the Noise

Posted on March 16, 2023August 18, 2023 by Jeff Cassman

Ever gotten through a weighty paragraph and felt like you’ve just eaten three plates of cotton candy without any of the sugar rush? My guess is that by the end of it, you couldn’t even recall the flavor—err, point. Conversational copy is to writing what that perfectly tailored suit is to a man. It fits….

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