Jeff is a skilled executive with a wide range of marketing success for more than 20 years.
Jeff began his professional career as an intelligence analyst for the US Air Force, empowered with a TS/SCI clearance to analyze and brief decision-makers regarding the most threatening developments to national security around the world.
Jeff brought those analytical skills to his start as a persuasive copywriter in politics, researching the hopes, dreams and fears of the target audience of voters and designing creatives and writing powerful, persuasive copy for campaigns at the local, state and federal level.
Leveraging this experience to help small business owners, Jeff conceived and executed on direct mail campaigns to target the right prospects with direct mail that stood apart from the flood of junk mail, got the attention of readers and motivated them to act.
As digital marketing evolved to offer excellent opportunities for decision-makers to scale their marketing with real-time data to drive decisions, Jeff developed a formula that combined the reliability and predictability of direct mail to compliment simultaneous digital advertising and email marketers to the same, highly targeted audience, resulting in higher return on investment for marketers.
Jeff remains on the cutting edge of marketing with predictive behavioral modeling, data appending and IP and device ID marketing.
Jeff lives with his wife, Sarah, and their children on a small farm in Gallatin, TN, where they raise tilapia, pigs, rabbits and chickens.