Author: Jeff Cassman
Six ways to excel in life and work
Maximum Progress in Minimum Time
A friend posted this on LinkedIn and I thought it was great: How do you learn from setbacks? How do we make facing setbacks less threatening to the ego? Research offers a few suggestions: 1️⃣ Observe other people’s failuresIn their paper, Eskreis-Winkler and Fishbach propose removing the ego from failure as much as possible by…
Chaos Is a Ladder
Beyond Profit: How Empathy Shapes Ethical, Sustainable Businesses That Thrive
Empathy is the ability to understand and share the feelings of another person. It is a critical skill for success in business, both for individuals and for organizations as a whole. Why is empathy important in business? Empathy can help you to:1. Build stronger relationships with customers and colleagues. When people feel understood and valued, they are…
AI in Sales, Marketing and More
Grit Trumps Gift
In a world obsessed with the prodigious, the gifted, and the overnight successes, it’s easy to overlook a fundamental truth: It’s not just about talent; it’s about perseverance. The world is full of stories of men who had everything—education, connections, and even a bit of luck—but still fell short. Why? Because they lacked the one…
Welcome
Surprising Business Lessons from a 17th-Century Nun
In an era where women were predominantly relegated to passive roles, Jane Frances de Chantal stood as a beacon of leadership, resilience, and visionary thinking. Her life, though rooted in a deep spirituality, offers many business lessons that are relevant in today’s challenging environment. 1. Visionary Leadership: Jane Frances de Chantal’s establishment of the Order…
I thought 5x was good…
Most businesses aren’t investing in retargeting, even though it’s the highest ROI option. I had a client recently get a 5x ROI and stopped because of “lack of return”. I thought that MY campaign was performing well, and then my friend Kevin shared this story: In the dynamic world of digital marketing, there’s one strategy…