Ah, the art of conversation. It’s the glue that binds us at dinner parties, saving us from awkward silences when Aunt Susan recounts her latest cat fiasco. But, interestingly, the art of conversation isn’t just for those uncomfortable family dinners. It’s a secret weapon in the world of business writing, too. There’s a lot of…
Author: Jeff Cassman
The “Better Than Money Back” Guarantee: Mastering The Art Of The Unique Safety Proposition
The Active Advantage: Crafting Content that Captivates & Converts
Ever attended a dreary cocktail party? You’re stuck in a corner, listening to someone recount the thrilling saga of their recently purchased lawn mower. The story, despite its dull premise, has potential. But the storyteller, bless their heart, has a knack for making even the most action-packed tale feel as riveting as watching paint dry….
Boring, Impotent Messaging
Imagine for a moment you’re watching the most intriguing crime show. The detective on screen doesn’t just barge in and handcuff the suspect. No, they slowly piece together the story, each clue intricately weaving a compelling narrative. That’s storytelling, and it’s also how the art of content marketing should be approached. Let’s dissect one of…