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Jeff Cassman

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Author: Jeff Cassman

Ditch the Sales Pitch: Crafting Content that Speaks to the Soul

Posted on February 23, 2023August 18, 2023 by Jeff Cassman

Ah, the art of conversation. It’s the glue that binds us at dinner parties, saving us from awkward silences when Aunt Susan recounts her latest cat fiasco. But, interestingly, the art of conversation isn’t just for those uncomfortable family dinners. It’s a secret weapon in the world of business writing, too. There’s a lot of…

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The “Better Than Money Back” Guarantee: Mastering The Art Of The Unique Safety Proposition

Posted on January 23, 2023August 26, 2023 by Jeff Cassman
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The Active Advantage: Crafting Content that Captivates & Converts

Posted on January 17, 2023August 18, 2023 by Jeff Cassman

Ever attended a dreary cocktail party? You’re stuck in a corner, listening to someone recount the thrilling saga of their recently purchased lawn mower. The story, despite its dull premise, has potential. But the storyteller, bless their heart, has a knack for making even the most action-packed tale feel as riveting as watching paint dry….

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Boring, Impotent Messaging

Posted on December 20, 2022August 18, 2023 by Jeff Cassman

Imagine for a moment you’re watching the most intriguing crime show. The detective on screen doesn’t just barge in and handcuff the suspect. No, they slowly piece together the story, each clue intricately weaving a compelling narrative. That’s storytelling, and it’s also how the art of content marketing should be approached. Let’s dissect one of…

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The Advantage of Geomarketing

Posted on November 17, 2022August 21, 2023 by Jeff Cassman
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The High ROI Channel You’ve Forgotten About

Posted on October 23, 2022August 17, 2023 by Jeff Cassman
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Discover the Power of Simultaneous Multi-Channel Campaigns

Posted on September 30, 2022August 17, 2023 by Jeff Cassman
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Slash Your Search Advertising Costs by Up to 90%

Posted on August 16, 2022August 17, 2023 by Jeff Cassman
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Make Your Competitors’ Clients Your Own

Posted on July 9, 2022August 17, 2023 by Jeff Cassman
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Break Free from the Black Box of the Big Tech Firms

Posted on June 6, 2022August 17, 2023 by Jeff Cassman
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