Grow your business quickly and predictably with persuasive messaging and proven marketing strategies.
I began my copywriting career in politics. On my first state legislative campaign, we got some of our mailers back from a guy in Covington, TN, with all sorts of threats and other unkind things written on them. I shared them with my mentor at the time, asking if it was a sign that we’d…
For any astute business, particularly in the world of B2B direct response copywriting, articulating the Return on Investment (ROI) is not just a tactic—it’s an art form that can unlock unparalleled results. Showcasing the clear and tangible ROI on your sales page is a masterstroke, especially when dealing with premium, high-ticket offerings. Consider this: If…
In the rather large world of direct-response copywriting lies an ancient secret – an art, if you will – that has the power to make your message more than just words. It transforms it into an experience, an emotional journey. I’m speaking about none other than storytelling. And when wielded by the astute business leader,…
Imagine you’re at a posh dinner party for business leaders. The hors d’oeuvres are perfect, the chandeliers are gleaming, and then you’re served… a blob of mashed potatoes without any seasoning, plating, or sides. That, my friends, is the equivalent of poorly formatted content in the digital age. People these days are hungry for knowledge,…
Ever gotten through a weighty paragraph and felt like you’ve just eaten three plates of cotton candy without any of the sugar rush? My guess is that by the end of it, you couldn’t even recall the flavor—err, point. Conversational copy is to writing what that perfectly tailored suit is to a man. It fits….
Ah, the art of conversation. It’s the glue that binds us at dinner parties, saving us from awkward silences when Aunt Susan recounts her latest cat fiasco. But, interestingly, the art of conversation isn’t just for those uncomfortable family dinners. It’s a secret weapon in the world of business writing, too. There’s a lot of…
Ever attended a dreary cocktail party? You’re stuck in a corner, listening to someone recount the thrilling saga of their recently purchased lawn mower. The story, despite its dull premise, has potential. But the storyteller, bless their heart, has a knack for making even the most action-packed tale feel as riveting as watching paint dry….
Imagine for a moment you’re watching the most intriguing crime show. The detective on screen doesn’t just barge in and handcuff the suspect. No, they slowly piece together the story, each clue intricately weaving a compelling narrative. That’s storytelling, and it’s also how the art of content marketing should be approached. Let’s dissect one of…