I began my copywriting career in politics. On my first state legislative campaign, we got some of our mailers back from a guy in Covington, TN, with all sorts of threats and other unkind things written on them. I shared them with my mentor at the time, asking if it was a sign that we’d…
Category: Uncategorized
Is Sales Inherently Unethical?
I’m proud to have a son that followed me into sales and direct response copywriting. He posted on LinkedIn recently, writing: