Most businesses aren’t investing in retargeting, even though it’s the highest ROI option. I had a client recently get a 5x ROI and stopped because of “lack of return”. I thought that MY campaign was performing well, and then my friend Kevin shared this story:
In the dynamic world of digital marketing, there’s one strategy that consistently proves its weight in gold: retargeting. Why?
Because it focuses on an audience that’s already shown interest in your product or service. It’s not about casting a wide net; it’s about honing in on potential customers who just need that extra nudge. One of the best platforms around for this is AdRoll, a division of NextRoll.
Consider this real-life success story: One of our clients invested a mere $2,076 in retargeting ads. The result? A staggering $24,843 in sales. That’s a 12x Return on Ad Spend (ROAS)! But how did they achieve such impressive results?
Relevance: Retargeting allowed them to serve ads that were tailored to the user’s previous interactions, making the content highly relevant and increasing the likelihood of conversion.
Top-of-Mind Awareness: Even if a potential customer was distracted or chose to think over their purchase, retargeting ensured the product stayed at the forefront of their mind, gently reminding them of what they left behind.
Trust Building: Seeing a brand multiple times increases its credibility. Retargeting ads foster a sense of familiarity and trust, making users more comfortable with making a purchase.
Efficient Spend: Instead of targeting a broad audience, retargeting focuses on those who’ve already expressed interest. This means a higher conversion rate and a more efficient use of ad spend.
Retargeting isn’t just about re-serving ads; it’s about re-engaging potential customers. It’s a testament to the fact that sometimes, in marketing, precision trumps volume. If you’re not already harnessing the power of retargeting, you’re leaving money on the table.