Maximum Progress in Minimum Time
A friend posted this on LinkedIn and I thought it was great: How do you learn from setbacks? How do we make facing setbacks less threatening to the ego? Research offers a few suggestions: 1️⃣ Observe other people’s failuresIn their paper, Eskreis-Winkler and Fishbach propose removing the ego from failure as much as possible by…
Chaos Is a Ladder
Beyond Profit: How Empathy Shapes Ethical, Sustainable Businesses That Thrive
Empathy is the ability to understand and share the feelings of another person. It is a critical skill for success in business, both for individuals and for organizations as a whole. Why is empathy important in business? Empathy can help you to:1. Build stronger relationships with customers and colleagues. When people feel understood and valued, they are…
AI in Sales, Marketing and More
Grit Trumps Gift
In a world obsessed with the prodigious, the gifted, and the overnight successes, it’s easy to overlook a fundamental truth: It’s not just about talent; it’s about perseverance. The world is full of stories of men who had everything—education, connections, and even a bit of luck—but still fell short. Why? Because they lacked the one…
Welcome
Surprising Business Lessons from a 17th-Century Nun
In an era where women were predominantly relegated to passive roles, Jane Frances de Chantal stood as a beacon of leadership, resilience, and visionary thinking. Her life, though rooted in a deep spirituality, offers many business lessons that are relevant in today’s challenging environment. 1. Visionary Leadership: Jane Frances de Chantal’s establishment of the Order…
I thought 5x was good…
Most businesses aren’t investing in retargeting, even though it’s the highest ROI option. I had a client recently get a 5x ROI and stopped because of “lack of return”. I thought that MY campaign was performing well, and then my friend Kevin shared this story: In the dynamic world of digital marketing, there’s one strategy…
Magnifying the Power of ROI in Your Sales Proposition
For any astute business, particularly in the world of B2B direct response copywriting, articulating the Return on Investment (ROI) is not just a tactic—it’s an art form that can unlock unparalleled results. Showcasing the clear and tangible ROI on your sales page is a masterstroke, especially when dealing with premium, high-ticket offerings. Consider this: If…