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Tag: Authentic Messaging

Ditch the Sales Pitch: Crafting Content that Speaks to the Soul

Posted on February 23, 2023August 18, 2023 by Jeff Cassman

Ah, the art of conversation. It’s the glue that binds us at dinner parties, saving us from awkward silences when Aunt Susan recounts her latest cat fiasco. But, interestingly, the art of conversation isn’t just for those uncomfortable family dinners. It’s a secret weapon in the world of business writing, too. There’s a lot of…

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