Imagine you’re at a posh dinner party for business leaders. The hors d’oeuvres are perfect, the chandeliers are gleaming, and then you’re served… a blob of mashed potatoes without any seasoning, plating, or sides. That, my friends, is the equivalent of poorly formatted content in the digital age. People these days are hungry for knowledge,…
Tag: Content Strategy
Words that Win: Cutting Through the Noise
Ever gotten through a weighty paragraph and felt like you’ve just eaten three plates of cotton candy without any of the sugar rush? My guess is that by the end of it, you couldn’t even recall the flavor—err, point. Conversational copy is to writing what that perfectly tailored suit is to a man. It fits….