Regret is a silent pain, often far more insidious than the pain of risk. It lingers, a constant reminder of opportunities missed and paths never taken. While the pain of risk is immediate and fleeting—an experience that teaches and shapes us—the pain of regret can haunt us for a lifetime, whispering about what might have…
Author: Jeff Cassman
Break Free from Mediocrity: Answer These 7 Questions to Propel Your Life Forward
Seven Pivotal Questions That Could Transform Your Life: Often, we navigate life with a narrow focus, making it challenging to evaluate our direction. Imagine the cumulative impact of your daily actions. Would they propel you towards your goals or detract from your path? Everyone has two types of priorities: Consider what an impartial observer would…
What is AUTHENTIC Servant Leadership?
Holy Thursday seems like the perfect time to talk about ‘servant leadership’. 🔍 What is Authentic Servant Leadership? Servant Leadership flips the conventional leadership script. It’s not about wielding power from the top down, but rather, uplifting those around you to achieve their full potential. At its core, Servant Leadership is about empathy, active listening,…
Failure
We often magnify our mistakes more than necessary. The term “Spotlight Effect” was introduced in a 1999 study, describing a psychological phenomenon where individuals overestimate the extent to which they are observed by others. Indeed, we are the protagonists of our own stories, leading us to mistakenly believe we are equally central in the narratives…
From Algorithms to Action: Preparing for the AI-Driven Future of Work
AI is changing the workforce, and the pace of change is accelerating. Have you invested some time into considering how it will impact your industry, your company and your job? If not, I offer a few reflections to get you started: 1. Industry Impact: – How is AI currently being used in our industry? –…
Edgy or Over the Edge?
I began my copywriting career in politics. On my first state legislative campaign, we got some of our mailers back from a guy in Covington, TN, with all sorts of threats and other unkind things written on them. I shared them with my mentor at the time, asking if it was a sign that we’d…
Four Rules for Success and Peace in Life
Authentic Perseverance
Everyone talks about it, but what does it really look like day after day, month after month and for years?
Is Sales Inherently Unethical?
I’m proud to have a son that followed me into sales and direct response copywriting. He posted on LinkedIn recently, writing:
The Art of Effective Feedback
In our professional life, it’s natural to occasionally feel a twinge of jealousy when we hear about the remarkable successes of others in their business ventures. So what unique strategies led to their success? Simon Sinek offers a compelling perspective. He suggests that the secret to phenomenal results isn’t necessarily in grand strategies or elaborate…